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Product Manager

Coimbatore, Tamil Nadu, India

Job Type

Full Time



About the Role

Job Summary:
The Digital Marketing Product Manager oversees the development and implementation of digital marketing strategies and campaigns to promote products or services. This role involves managing the product lifecycle, collaborating with cross-functional teams, and leveraging digital channels to drive business growth and maximize ROI.

Key Responsibilities:

Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with overall business goals and product objectives.

Product Lifecycle Management: Manage the entire product lifecycle, from concept to launch and beyond, ensuring marketing strategies support each stage effectively.

Market Research and Analysis: Conduct market research, analyze consumer trends, and gather insights to identify target audiences and market opportunities.

Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email, content marketing, and other digital platforms.

Performance Tracking: Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives. Use data-driven insights to refine strategies for improved performance.

Cross-Functional Collaboration: Collaborate with product development, sales, design, and content teams to ensure alignment between product features, messaging, and marketing efforts.

Budget Management: Manage and allocate budgets effectively, optimizing spending across different digital marketing channels for maximum impact and return on investment.

Stakeholder Communication: Communicate marketing strategies, progress, and results effectively to stakeholders, including senior management and cross-functional teams.

Stay Updated: Keep abreast of digital marketing trends, tools, and technologies, implementing innovative strategies to stay ahead of the competition


  • Minimum of 5 years experience in the technology industry.

  • They must possess strong project management and marketing skills, as well as an understanding of cloud computing and big data.

  • Candidates should also be able to demonstrate their ability to lead high-performing teams, drive innovation and growth within businesses, and advocate for diversity in the workplace.

  • A Bachelor's degree or higher is preferred but not required.

About the Company

Yadav.Tech is an AI-powered digital marketing agency focused on providing specialized solutions that help businesses maximize their potential online. Our subsidiary companies provide diverse services such as website development, SEO and PPC Management, Social Media Marketing, Video Production Services and much more to elevate our clients’ efforts in gaining maximum profitability from the latest trends of modern day technology, allowing them to experience success within this ever-evolving market.

We specialize in harnessing cutting edge Artificial Intelligence capabilities for developing customized strategies that perfectly comply with each client's unique objectives – all while leveraging customer data insights into valuable experiences for end users across a wide range of platforms like desktop, tablets and mobile devices. We leverage machine learning algorithms combined with traditional business intelligence tools as strategic support which aids in creating results beyond those accomplished through manual optimization activities alone.

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